genericization — English Dictionary

Noun

1. The process of becoming generic; an instance of it.

   Usage

   • Countable
   • Uncountable

   Synonyms

   genericized trademark

   Examples

   Near-synonyms: genericized trademark (an instance produced by the process); see also Thesaurus:generalization

2. With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.

   Usage

   • Uncountable

   Synonyms

   genericidetrademark erosion

   Examples

   Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said.

3. An instance of this act or process; a generic name thus created.

   Usage

   • Countable

   Broader terms

   generic name