genericization — Englisches Wörterbuch

Substantiv

1. The process of becoming generic; an instance of it.

   Gebrauch

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   Synonyme

   genericized trademark

   Beispiele

   Near-synonyms: genericized trademark (an instance produced by the process); see also Thesaurus:generalization

2. With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.

   Gebrauch

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   Synonyme

   genericidetrademark erosion

   Beispiele

   Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said.

3. An instance of this act or process; a generic name thus created.

   Gebrauch

   • zählbar

   Oberbegriffe

   generic name