Telaffuzlar (2)
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/dʒəˌnɛɹɪsaɪˈzeɪʃən/
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/dʒəˌnɛɹɪsɪˈzeɪʃən/
İsim
The process of becoming generic; an instance of it.
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Near-synonyms: genericized trademark (an instance produced by the process); see also Thesaurus:generalization
With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
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Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said.
An instance of this act or process; a generic name thus created.
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