Marketing — German Dictionary

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Language

Marketing

Pronunciations (2)

[ˈmaʁkətɪŋ]
[ˈmaːɐ̯kɪtɪŋ]

Noun

Maßnahmen in einem Unternehmen, die den Absatz fördern; Konzept zur marktorientierten Führung eines Unternehmens, mit dem Ziel alle betrieblichen Funktionen auf den Markt (kundenorientiert, wettbewerbsorientiert) auszurichten; Verkaufsorientierung

Synonyms
AbsatzförderungVermarktung
Narrower terms
DienstleistungsmarketingDirektmarketingDuftmarketingGeruchsmarketingGeschmacksmarketingInternetmarketingMobil-MarketingOnlinemarketingProduktmarketingSportmarketingStadtmarketingTelemarketing

Examples

Marketing umfasst mehr als nur Zeitungsanzeigen und Fernsehwerbespots für ein Produkt.

Es gibt verschiedene Entwicklungsphasen des Marketing.

More examples (1)

„Und ein gutes Marketing kann auch bei künstlerischen Produkten folgenreich sein.“

Word forms

Marketings

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