web bug — English Dictionary

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Language

web bug

Noun

A small, usually transparent image added by an advertiser to a webpage (to track its popularity) or email message (to track when it is read).
Usage
- Internet
Synonyms
tagtracking bugtracking pixelpage tagpixel tagweb beaconweb tag

Examples

When a Web bug is programmed into a Web page, its code looks similar to the code for just about any graphic image appearing on that page.

Google had a web bug on 92 of the top 100 sites, and on 88 per cent of the total domains reported in the data set of almost 400,000 unique domains.

Word forms

web bugs

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