Pronunciations
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/ˈrʌɡˌpʊl/
Pronunciation notes
- General-American
- Received-Pronunciation
Noun
A sudden revelation that completely contradicts the assumptions one has been led to believe.
Usage- Figurative
- Examples
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More examples (2)
Perhaps this necessity to be on guard for the next rug-pull is what makes A Footstep of Air proceed in fatiguing seesaws instead of invigorating changes of pace.
In July 1993, P & G began a television advertising campaign in which its products were compared to those of an unnamed competitor. There is no dispute that the unnamed product in each commercial represented LYSOL Deodorizing Cleaner, an all-purpose product often employed for bathroom cleaning. [...] We thus reject what appears to be L & F's chief grievance: that the "rug-pull" effect conveyed the false message that LYSOL merely appears to clean. By "rug-pull" the parties refer to the surprise at the end of each commercial, when it is revealed that LYSOL has not cleaned as effectively as Spic and Span.
Writing does need a shape, a beginning, middle, end. Highs and lows of action. Climaxes, rug-pulls, black moments, dénouements.
More examples (4)
Surely, the editors of Adweek magazine have to be some of the most critical critics of advertising. And now you can follow all the plot twists, rug pulls and comedy routines these highly selective critics selected as the best.
As a nurse she was all too familiar with the fragility of life, the cosmic rug-pull, the shadow on the X-ray, but she felt now a sudden, bracing reacquaintance with her own impermanance.
[H]e's added new reveals and twists to what's really going on with the limbo beasts at exactly the right points to keep the reader surprised and interested when things might seem obvious. This last rug pull should in theory be obvious but it still subverts the direction the plot seemed to be going in: [...]
But part of the movie’s nonstop fun is the way [Christopher] McQuarrie taps back into the genre’s (and this series’) games of subterfuge, misdirection, and indeterminate loyalties, beginning with the fiendishly clever rug-pull of its worst-case-scenario prologue and epitomized by the goofily irresistible sight of characters dramatically ripping off lifelike rubber masks.
A fraud or scheme where the leaders of a project or company (especially in cryptocurrency) deceive others into investing, before the project or company is abandoned or found to lack value.
- Examples
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More examples (2)
Victims of rug pulls are often left with little recourse against nameless thieves. […] The anonymous founders of a crypto collective called AnubisDAO raised nearly $60 million in a few hours last year; less than a day later, the funds disappeared in the second-largest rug pull of 2021, according to the blockchain-tracking firm Chainalysis.
Well, I think we're looking at a classic rug pull in just a few days. Once we pump the coin as high as it'll go, then I can register for an MSB with the federal government.