message unit — English Dictionary

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message unit

Noun

An individual broadcasting slot, such as a single televised advertisement.

Examples

More examples (1)

The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.

The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).

Word forms

message units

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