dramatic structure — English Dictionary

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Language

dramatic structure

Noun

The sequence that a five-act play follows, including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe.
Usage
- Countable
- Uncountable
One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.
Usage
- Countable
- Uncountable
Related words
advertisingemotional buildemotional pivot positive transitionsustained emotion

Examples

The laptop ad that first showed an IT team with a problem and then showed FooCorp as the solution used emotional pivot as its dramatic structure.

Word forms

dramatic structures

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