Pronunciations (2)
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/bʌmf/
Pronunciation notes
- UK
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bʌmf
Pronunciation notes
- GB
Noun
Useless papers; now especially official documents, standardized forms, sales and marketing print material, etc.
Usage- Derogatory
- Uncountable
- Examples
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And as for the limited warnings on documents and signs – we are so used to reading this bumf we fail to realise when they mean business.
More examples (2)
In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%.
I say all this as someone who wishes the right had won one or two more of its battles. It would be just grand to visit a museum without having to fend off tendentious bumf about “power structures”.
Toilet paper.
Usage- Ireland
- UK usage
- Obsolete
- Uncountable
Noun
reading materials (documents, written information) that you must read and deal with but that you think are extremely boring
- Synonyms
- Broader terms