Noun
The process of someone or something becoming aligned with bro culture.
Usage- Slang
- Uncountable
- Examples
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More examples (1)
Printing ancient battle cries on Italian cotton may be an innocuous flex, but it’s part of a transformation that has quietly remade [Mark] Zuckerberg’s public image, attracting the same generation of start-up guys who once idolized Elon Musk. [see title]