Adverb
With regards to ads (advertisements).
Usage- not-comparable
- Examples
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We brought in new marketing concepts for the picture. We prescribed new ads. We gave the picture a different look adwise.
Notably, FKF also rated Super Bowl XLI in 2007, dubbed it, adwise, "the year of the amygdala," and predicted that the majority of ads would be "unsuccessful."
More examples (1)
So, adwise, they gradually became a team. The Taye and Ashley Show. He with the shaved head, muscled body and killer smile. She with the baby-blue eyes, lush body, amazing boobs and tumbling blond curls. They got together with the best photographers and soon created a partnership brand.
Adjective
Aware of advertising techniques.
Usage- Informal
- Examples
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More examples (2)
People today are adwise. They know what we're trying to do. They've seen millions of ads, have been exposed to every approach—so they're almost immune. In the old days, you could simply tell people what was good about your product, and what you wanted them to do. Now, it's tough to get their attention.
The postmodern hero is street-smart and adwise; he sees through everything; decodes everything, mostly for fun; and is always protected by his ironic detachment.
Parents typically do many things that help young children learn the first steps to becoming 'adwise'.