SWOT analysis — English Dictionary

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SWOT analysis

Noun

a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.

Synonyms
SWOT matrix
Broader terms
analysis

Examples

More examples (1)

All businesses benefit from a SWOT analysis, and all businesses benefit from completing a SWOT analysis of their main competitors, which interestingly can then provide useful points back into the economic aspects of the PEST analysis.

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