pattern interrupt
Noun
A way of changing a person's mental, emotional, or behavioral state or strategy.
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Because our states constantly get interrupted and altered, having access to several good pattern interrupts enables us to not let some states become too powerful or overwhelming.
Such a technique used strategically for marketing or sales purposes.
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When pattern interrupts are used strategically, they can pay out huge dividends. One of most intriguing examples of the empowerment is the queen of shock herself: Lady Gaga.
Coming at things from a different angle is an extremely effective way to achieve pattern interrupt because your message can stand out within the muddle of an inbox.
Word forms
pattern interrupts