Sustantivo
A YouTuber whose account focuses on studying and academia.
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9/10 of the successful StudyTubers are straight-A/A* students.
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As businesses have realised that there is a huge audience amongst the student body, many of these StudyTubers have become personalities and shot to small but rapidly growing levels of fame as they share their variety of experiences.
As UK schools closed and exams were cancelled, a group of educational YouTube vloggers — the Study Tubers^([sic]) — felt compelled to help their fellow students, writes Amy O’Brien.
The lesson here is not that studytubers are terrible influences who intentionally push toxic productivity.
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Many of these authors are StudyTubers who are well known online for giving academic advice.
According to The Boar, StudyTubers have emphasized unhealthy coping mechanisms, such as rigorous studying, which cause students to feel pressured about how productive they seem in an academic setting.
Alternatively, as one StudyTuber suggests, some viewers find the revision tips and university vlogs made by their peers far more useful than online resources “made by someone who graduated years ago”.
Students are keen to learn from each other as highlighted by the rise of Studytubers on YouTube.
Critics of StudyTube often use the idea of parasocial relationships to take issue with StudyTubers’ attempts at replacing study partners—particularly their livestreams and lifestyle/Study with Me videos—however, this is a misapplication of the concept.