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A social media platform developed by Meta, integrated into the fediverse.
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On the one hand, Threads has a decent chance of becoming a — maybe even the — major new hub for text-based online conversations. Unlike other would-be Twitter rivals Bluesky and Mastodon, Threads arrives with a potential audience of billions who already use Meta’s photo and video-oriented Instagram, which Threads is built on top of.
The point of Meta's Threads app is to read and engage in public conversations. On Threads, users can post a "thread" — usually a short piece of text — and other users can "like," repost, or reply to the thread.
Meta did initially suggest that it wouldn’t look to launch ads in Threads till the app reached a billion users, though initial Threads ad formats were spotted in testing in August last year.